|
1
|
|
|
|
HD69
.B7
K4
|
Strategic brand management : building, measuring, and managing brand equity/Kevin Lane Keller
|
New Jersey, [ United States ] : Pearson/Prentice Hall , 2008
|
Keller, Kevin Lane
|
0132336227
|
94888
|
|
2
|
|
|
|
HD69
.B7
K4
|
Strategic brand management : A European perspective/Kevin Lane Keller, Tony Aperia, Mats Georson
|
New Jersey, [ United States ] : Pearson Prentice Hall , 2012
|
Keller, Kevin Lane
|
9780273737872
|
100359
|
|
3
|
|
|
|
HD69
.B7
V3
|
Global brand strategy : Unlocking brand potential across countries, cultures and markets/Sicco van Gelder
|
London, [ United Kingdom ] : Kogan Page , 2003
|
Gelder, Van Sicco
|
0749440236
|
104013
|
|
4
|
|
|
|
HD69
.B7
A2
|
Building strong brands/David A. Aaker
|
New York, [ United States ] : The Free Press , 1996
|
Aaker, David A.
|
9780029001516
|
109716
|